Customer’s Satisfaction of Nike and Adidas

NIKE

1.  It is worth to buy Nike product.
   A-Strongly agree (19)
   B-Agree (93)
   C-Medium (88)
   D-Disagree (2)
   E-Strongly disagree (0)
2.  My expectation of Nike were met.
   A-Strongly agree (19)
   B-Agree (161)
   C-Medium (19)
   D-Disagree (3)
   E-Strongly disagree (0)
3. I will buy Nike product again.
   A-Strongly agree (28)
   B-Agree (104)
   C-Medium (65)
   D-Disagree (4)
   E-Strongly disagree (1)
4. Overall, I am satisfy with Nike product.
   A-Strongly agree (15)
   B-Agree (115)
   C-Medium (66)
   D-Disagree (6)
   E-Strongly disagree (0)
5. The staff attitudes are acceptable.
   A-Strongly agree (22)
   B-Agree (120)
   C-Medium (54)
   D-Disagree (6)
   E-Strongly disagree (0)
6. The staff are well trained.
   A-Strongly agree (17)
   B-Agree (122)
   C-Medium (61)
   D-Disagree (2)
   E-Strongly disagree (0)
7. The after sales services of Nike is reliable.
   A-Strongly agree (19)
   B-Agree (122)
   C-Medium (57)
   D-Disagree (4)
   E-Strongly disagree (0)
8. The staff have quick response to provide service.
   A-Strongly agree (20)
   B-Agree (115)
   C-Medium (67)
   D-Disagree (0)
   E-Strongly disagree (0)
9. The location of store is convenient.
   A-Strongly agree (16)
   B-Agree (117)
   C-Medium (63)
   D-Disagree (4)
   E-Strongly disagree (2)
10. The selling price of Nike product is reasonable.
    A-Strongly agree (18)
    B-Agree (116)
    C-Medium (63)
    D-Disagree (5)
    E-Strongly disagree (0)
11. The price of Nike product were motivate me to buy.
    A-Strongly agree (20)
    B-Agree (133)
    C-Medium (39)
    D-Disagree (10)
    E-Strongly disagree (0)
12. The selling price of Nike brand product is more attractive than other brand.
    A-Strongly agree (23)
    B-Agree (116)
    C-Medium (53)
    D-Disagree (9)
    E-Strongly disagree (1)
13. Overall, it is worth to buy Nike product.
    A-Strongly agree (13)
    B-Agree (123)
    C-Medium (61)
    D-Disagree (5)
    E-Strongly disagree (0)
14. The design of Nike product is fit my style.
    A-Strongly agree (17)
    B-Agree (108)
    C-Medium (71)
    D-Disagree (6)
    E-Strongly disagree (0)
15. The Nike product is fashionable and comfortable.
    A-Strongly agree (21)
    B-Agree (134)
    C-Medium (45)
    D-Disagree (2)
    E-Strongly disagree (0)

 

ADIDAS

By conducting an interview with three respondent ( respondent 1, 2,3) , I’ve can directly get more information on the satisfaction toward Adidas product.

the result form the interview showed that , most of them have heard of the brand  “Adidas” and did bought any product from Adidas before. however, they have different perception toward the brand name. respondent 1 said that his first perception of Adidas is a very famous football product company. where respondent 2 said he think that Adidas is a very high-class brand but with a high range of price on its product. Respondent 3 state that she is personally a Adidas fans and she think that Adidas is slightly different with other sports brands such as Nike or Puma.

besides that, respondents buy shoes and clothes wear from Adidas the most. except for respondent 3, she said sometime she will buy accessories from Adidas too, but very seldom. Three of them prefer buy it through the retail store. because is more convenience for them to purchase it wherever they passed by a shopping mall and they can personally tested the product on them.

Most respondent are satisfied with the quality and material used in Adidas product. in term of price, respondent 1 had mentioned that the price for football series are a little bit out of range. whereas for respondent 2 and 3, they both think that the price is OK, but with promotion sometime will be better. however, there is a slightly argument in term of design. they think that the design from Adidas is too standard without any stylish design that can attract them. respondent 2 said that he would actually prefer the design from Nike.

they have seen the advertisement before but sadly none of them are able to recall what is the most popular advertisement from Adidas. only respondent 1 are able to tell me that the most memorable spokesperson for him is the Lionel Messi and Katy Perry . in term of customer’ service, they all are satisfied with the service provided by the staff as they are being served with greetings and smiles.

as for the suggestion part, respondent 1 suggest Adidas to make more improvement on the design; respondent 2 said is better for Adidas to lower down its price to attract more customers; where respondent 3 said that it would be more attractive if Adidas can provide a privilege card system for the loyalty buyer to enjoy member discounts and so on.

The Importance of Quality of such Brand

Quality. Consumers expect a certain level of it. Brands are, quite rightly, fiercely protective of it. But what is it and how can you improve it?

Let’s start with a definition of quality. The Oxford English Dictionary states quality is: ‘The standard of something as measured against other things of a similar kind.’

In the context of marketing, as consumers choose goods and services based on the assumption they will be rewarded with value and satisfaction, we can define quality as: ‘A product or service’s ability to meet the consumer’s need.’

Additionally, for brands, it’s important to note that there are actually two distinct types of quality that matter; namely perceived quality (the opinion of a product or service the consumer has prior to purchase) and actual quality (the opinion of a product or service the consumer has after purchasing and using the product or service).

Therefore, it’s generally the perceived quality level that will trigger a sale. That’s why it’s fundamental to understand what quality means to your target consumer and how, where and when this should be communicated.

However, this alone is not enough, as it’s the actual quality level of the product or service that will determine the consumer’s overall opinion of the brand; and which they will use to inform their social circle, thereby amplifying the brand’s perceived quality level.

Or to put it another way: when a consumer purchases a product or service based on advertising, they expect it to live up to the expectations the advertising created.

Top 10 Prices of Nike vs. Adidas

Men’s Nike Flex 2017 RN Running Shoes – black&grey&silver Shoes – Sports Performance – Running — ₱4,049.00

Women’s Nike Juvenate Shoes – black Shoes – Sports Lifestyle – Sneakers & Skate — ₱4,495.00

Nike Accessories Swoosh Sport Headbands 6pk 2.0 One Size — ₱714.95

Mens Backpack NiKe Elite Max Air Varsity Sports Duffel Bag Gym Mens Womens Bag Black — ₱1,339.00

Cap NIKE white black duo — ₱498.00

Adidas Kids Infants Originals Stan Smith Shoes BZ0520 White Green intl — ₱2,950.00

Adidas Dual Threat EU 42 — ₱2,423.95

ADIDAS WOMEN TUBULAR ENTRAP ORIGINAL SHOE CORE BLACK BA7104 UK3 5 6 5 02 — ₱6,602.00

Adidas Essentials 3 Stripes Tapered Pants XXL-L — ₱1,696.45

Adidas Adilette Sandals Men by9904 SH — ₱4,334.00

 

How Important the Sport is?

What is sports?

Sports is a category that covers numerous different activities. Many sports involve high degrees of physical activity (for instance, running or rugby) whilst others focus more on strategy and mental exertion (for example, chess is considered to be a sport). Some types of sport involve playing in a team (such as football) whilst others do not (for example, running). Sports can be played for fun, or (as Olympic athletes do) at a professional level.

Necessity of sports: Sports have their great utility.

1. Sports are the sources of recreation. They provide relief and a sense relaxation in a life of monotony of routine marked by miseries, hardships and hurdles.
2. They instill or infuse a sportive spirit to take up the heavy burden of life in a lighter vein and not to think of life either as a tragedy or a comedy but as the ordinary business of living.
3. It is very essential to maintain health and physical fitness.
4. It encourages the growth of team-spirit.
5. Sports and games bring about various methods of diversions.

Incorporating some sport into our lives is so important because it helps us to stay active and it connects us with other sport lovers across the world. Sports foster a real sense of community and they help us to achieve our personal best every time, no matter if we are just doing them for fun as amateurs or if we are professional athletes.

Educational value of sports: The necessity of sports is felt to be so great in life that there is ample justification for them to be introduced in the schools compulsorily.

• Sports and games impart a sense of discipline, fellow-feeling and togetherness.
• They teach the value of time and how it is important to note how a minute, a fraction of a minute and even of second decides the fate of a young sportsman in the field of competition.
• With proper training in sports and games, students become active, sportive, dashing, daring and adventurous capable of meeting the challenges in future life.
• Sports and games are the right avenues to channelize the energy and vitality of students and make their leisure hours worthwhile.
• The spirit of competition is inculcated in most cases by sports and games.
• A forum is made available for physical fitness.
• The greatest educational value of the sports and games is to provide stimulation for study and for hard work.

A healthy nation is always a wealthy nation. Therefore, it is necessary to put emphasis on sports.

• One can think of a healthy mind only in a healthy body. Both physical and mental well being are the prerequisites of great achievements in man’s life.
• History shows that young men who excelled in the field in sports could prove their worth in the battlefield as valiant soldiers in later life and get the laurels of victory.
• Some types of sport involve playing in a team (such as football) whilst others do not (for example, running). Sports can be played for fun, or (as Olympic athletes do) at a professional level.
• A healthy nation is always a wealthy nation. Therefore, it is necessary to put emphasis on sports.
• One can think of a healthy mind only in a healthy body. Both physical and mental well being are the prerequisites of great achievements in man’s life.
• History shows that young men who excelled in the field in sports could prove their worth in the battlefield as valiant soldiers in later life and get the laurels of victory.

 

What is Adidas

 

Adidas AG (German pronunciation: [ˈadiˌdas]) (stylised as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company, and 8.33% of Bayern Munich, the football club. Adidas’ revenue for 2016 was listed at €19.29 billion.

History

The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.

Adidas’ logo is three stripes, which is used on the company’s clothing and shoe designs as a marketing aid – Adidas bought the branding in 1952 from Finnish sports company Karhu Sports; the branding became so successful that Dassler described Adidas as “The three stripes company”.[7][8][9] The brand name is uncapitalized and is stylized with a lower case “a”.

What is Nike?

Nike Factory Store in Wisconsin

Nike, Inc. (official, US: /ˈnaɪki/; also, non-US /naɪk/) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion.

The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.

History

Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight’s automobile.

According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, “I told Tom Brokaw that I was the first. I don’t care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don’t believe me. In fact, I didn’t like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the waffle iron, and they were mine.”

In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. By 1965 the fledgling company had acquired a full-time employee, and sales had reached $20,000. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars. In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.

By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974.

In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first “brand ad” for Nike, called “There is no finish line”, in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.

Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike’s primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan “Just Do It” for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike’s first “Just Do It” advertisement, which debuted on July 1, 1988.^[15] Wieden credits the inspiration for the slogan to “Let’s do it”, the last words spoken by Gary Gilmore before he was executed.

Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year.

Phil Knight announced in mid-2015 that he would to step down as chairman of Nike in 2016. He officially stepped down from all duties with the company on June 30, 2016.

Why does design matter in sportswear?

 

• 1. Materials

 

According to my research it’s still quality and practicality before aesthetics in sportswear, and materials are beyond important to consider! We at KYMIRA are proud of our performance boosting & recovery enhancing KYnergy fabrics, so we naturally feel passionate about the subject… Fabrics used in sportswear range from the cheapest thin technical fabrics to supporting and luxurious sportswear fabrics, ideally bearing qualities such as breathable and moisture wicking. Quality materials also help to keep the athlete’s temperature ideal and give just a right amount of support and pressure (not too much!), just like KYMIRA’s KYnergy fabrics do. It’s also important to think about the washability of the fabric; sportswear needs to be washed regularly and higher quality fabrics often recover well wash after wash and help the garments to keep their form. Aesthetics-wise no one wants to be rocking leggings that are made out of too thin fabric – the kind that shows everything through!

 

• 2. Fit & shape

 

Another very important factor to consider in the design is the fit – the clothes must sit well so that you don’t need to adjust your clothing whilst sporting. The garment designs need to be practical and well tested – nothing is more annoying than having to pull your top down or trousers up as you are training. Well-designed pieces will sit perfectly on the user and remain secure, firm and flattering throughout the exercise. At KYMIRA, we have worked to improve the fit of our garments based on the valuable customer feedback, and will continue to do so in future as well to make sure our design is the best possible!

 

• 
  3. Looks

 

Yes, looks do matter! If you spend a lot of time at the gym or doing sports, you may as well spend those hours every week in somewhat flattering clothing. On top of that, nice looking apparel can inspire to go further, lift confidence and give extra energy & motivation. One of the most visible trends in the sportswear field recently has been the use of extra bright, even neon colours – in fact, a lot of people that only wear neutral colours by day, actually prefer colourful sports clothing. Indeed, bright colour can be seen as bringing extra boost to the performance or work out: even those that prefer plain black training garments may choose to opt for some colourful shoes to add a bit of kick in their outfit. Then there are logos, which are another visible trend in sportswear at the moment: using big, bold logos like KYMIRA has chosen to do. However, neon colours or bold logos aren’t necessarily for everyone. Thus the ones looking for more discreet yet stylish take on sportswear, may be more keen printed panels, mesh detailing, ergonomic seams, reflective strips or sleek zipper details.. To sum up, there surely isn’t shortage of the options style-wise!

 

• 
  4. Versatility

 

In my opinion, thinking “multipurpose” is important when designing sportswear – for customers, it’s handy if the clothes are multifunctional and versatile, so that they can be used for multiple purposes and not only whilst exercising. This is actually a part of the reason why the sportswear industry is currently booming: athletic pieces have recently become increasingly popular as fashionable clothing, and for a lot of people, especially for the ones that live and breathe sports, the athletic gear often doubles up as casual daywear. You can see it all mixed up these days; comfy running shoes and training leggings combined with trendy bomber jackets and designer bags. And I totally get that. If you like the way your training gear looks and feels, why not to also wear it whilst running errands, catching up with a friend or going shopping?

To sum up, nowadays it’s totally cool to indulge in awesome sportswear! If sports and training are big part of your lifestyle, then definitely spend a bit extra on high quality materials, great fit and designs that please your eye – whether that’s black and minimal or funky and colourful. The most important thing is to feel good when you exercise, as well as being confident about how you look. As a designer I always flag for functional clothing that also looks trendy and quirky, but preferring plain simple outfits is equally fine. Whatever rocks your boat. Remember, that although great looking apparel may not make you run faster or lift heavier weights, having comfy, cool & well-designed sportswear can definitely inspire you to do sports more often. As well as to push harder, go further and in KYMIRA’s case, also to recover quicker!

BEST 10 SPORTSWEAR LOOKS IN 2018

Jaybie Sports is launching the sport style series, and considerate Jaybie Sports blog has selected the 10 coolest looks for your reference! Enjoy the feast of trending sportswear look-book, break a sweat! All the following recommendations

 

Nike’s Epic React Flykit Running Shoes Feature ‘React’ technology

Nike’s latest running shoes offer runners greater cushioning that not only minimises impact but also increases energy return to boost performance

After launching Nike React for basketball players in June last year, Nike is now debuting the latest running shoes – Epic React Flyknit featuring the brand’s React technology.

The technology is incorporated into the Nike Flyknit bootie to offer cushioning, greater energy return, flexibility and lightweight as well as withstanding all the impact that comes from running.

During the design process, the Nike team had the challenge of designing “one shoe that could do it all” and the technology was tested for more than 27,300 km of running in the Nike Sports Research Lab against other running foams.

Thanks to the one piece Nike’s React foam that is fitted into the midsole, the result showed that the Epic React Flyknit was able to deliver 13 per cent greater energy return than Nike’s latest generation of Nike Lunarlon foam.

With all the benefits one can expect from the Epic React Flyknit running shoes, now runners can have a smoother run. Thanks also to the midsole and the heel that features a single unit to give added traction and durability. Extra materials such as cement as well as glue that are normally used on the midsole are eliminated to keep the footwear as light as possible.

The Nike Epic React Flyknit will be released on February 22 on nike.com and at select retailers.

Nike v Adidas – are you a swoosh addict or a stripe aficionado?

For the first time in five years, Nike has overtaken Adidas as sportswear market leader. Swoosh or stripes, pretty trainers or distressed ones, everyone has to pick a side. But which team are you on?

So we’re hardly surprised that the ongoing rivalry between Adidas and Nike has made headlines again. It has just been announced that Nike is market leader over Adidas for the first time since the 2009-10 season. Nike supplies shirts for 26 clubs, Adidas for 18. Adidas, however, provided the highest-scoring boots at the World Cup and sponsored the two teams – Germany and Argentina – that made the final. Then there were the Adidas-sponsored London buses, which were everywhere (although it might be an idea to start phasing them out now).

Still everyone has to pick a side. According to Tammy Smulders, head of marketing consultancy SCB Partners: “At the moment, Nike is cool, very cool. If you ask a 20-year-old, they are not going to pick Adidas right now,” she told Business of Fashion. Team Nike v Team Adidas. Which one are you?